Our logo is our signature and is the first visual contact a customer has with EMS Canada. Words and images come together to create a recognizable face for our brand. As our corporate trademark, the EMS Canada logo is our signature and distinguishes us from all of the other companies. The EMS Canada logo is the single most valuable symbol of the company.

Consistent use of our logo is an essential part of our business strategy and is key to legally protecting our trademark. The EMS Canada logo should appear consistently and prominently at least once on all external products and materials that are directly tied in to our business.

The effective communication of our logo is the mission of these identity standards. They are carefully assembled to assist you when applying the EMS Canada identity. Intended to cover a range of primarily print applications of our logo, these identity standards will be most successful when they are carefully reviewed and precisely applied.

These identity standards offer the nuts and bolts of how our logo is to be displayed graphically, as well as provide a sense of the intent behind the instructions. Our aim is for you to come away from these identity standards with a basic understanding and appreciation of these principles. Taking the time to review these standards, and then using them properly and consistently, effectively communicates our logo.

Preferred corporate logo
This logo is “preferred” because of the following design criteria:
– Composed of the logotype and secondary graphic
– Full color
– Positive application
Whenever possible, the preferred logo should be used in design applications.

Logo Gallery
To access the EMS Logo Gallery, you must complete the registration process by providing us with current, complete and accurate information. Any unauthorized commerical use of the logo is expressly prohibited without prior consent.